What are some common acronyms that are used when talking about OTT?
OTT: Over the Top CTV: Connected TV TVE: TV Everywhere SVOD: Subscription Video-On-Demand AVOD: Ad-Supported Video-On-Demand STB VOD: Set-Top Box Video-On-Demand
What is the difference between OTT and Amazon OTT?
Amazon OTT uses Amazon behavior and product targeting data to serve OTT ads thru IMDb TV, FireTV, and Amazon Publishers. IMDb TV is its FREE “Over The Top” (OTT) streaming service to watch movies and TV series. Viewable on computers, [...]
What is the difference between Apple TV, Apple TV app and Apple TV+?
Already confused? Let's provide some clarity on the difference. Apple TV Apple TV is palm-sized black plastic box that connects to your television set via an HDMI cable. Then it connects to your home wireless network and brings Internet video [...]
Why are Amazon, Netflix and Hulu not included in OTT?
There are a couple pretty simple reasons we have not yet included Netflix and Hulu into our OTT Offerings. Netflix CPM hard costs are $130+ still mainly for national advertisers Hulu is not included due to the costs and the [...]
What is the age breakdown of OTT users?
A recent study by Comscore indicated OTT users across all age groups and identified percentages of non-streamers, light streamers, and heavy streamers. See the chart below. This means demographic targeting will work if you’re looking to reach a broader audience [...]
How should you overcome OTT objections?
OTT is great for brand awareness much like TV, however many people of the world have cut the cord or still have cable and broadcast but also stream programming, so we can reach this audience. PLUS, it is super targeted [...]
Is OTT display or only video?
Currently, we are only running video on OTT.
How does YouTube perform by itself as a digital strategy?
YouTube historically has not proven to be a strong strategy in comparison to video pre-roll and OTT video, but we also felt important strategy to be able to offer this to clients who want to be on YouTube.
What is the definition of “Set Top Box” on the Device Performance page in reports?
A Set Top Box is a device that connects into a TV and provides streaming content. Examples of Set Top Boxes are Roku devices, Fire TV sticks, and Chromecast devices.
Which digital products show video completion rates?
OTT, Video Pre-roll, VIdeo Pre-roll + OTT combo, YouTube, HHIP Video Pre-roll, Amazon Video, and Amazon OTT all show completion rates. Mobile conquesting, Facebook, and Native do not show video completion rates.