OTT targeting must be a combination of artificial intelligence and behavioral categories. There are almost 3,000 categories to choose from. Targeting Category availability may be limited by the size of geographic area.
There are many video options for video advertising online and thru streaming devices. Video Pre-roll :15 or :30 second video ads appear across all devices (laptops, desktop, smartphone and tablets). Targeting options includes behavioral, keywords, artificial intelligence and retargeting. It [...]
With the rapid changes in digital video it’s hard to keep up with all the new terms for how video content and ads are delivered to consumers. “Advanced TV” is the general label being used for these new technologies but [...]
“OTT,” or “over the top,” refers to television programming delivered over the open internet regardless of which device it is viewed on. “CTV,” or “connected TV,” is that portion of the OTT universe that is viewed on an actual television [...]
