Amazon OTT uses Amazon behavior and product targeting data to serve OTT ads thru IMDb TV, FireTV, and Amazon Publishers.
IMDb TV is its FREE “Over The Top” (OTT) streaming service to watch movies and TV series. Viewable on computers, mobile devices, Fire TV, Echo screen and Apple TV.
Fire TV (owned by Amazon) is a device that plugs into your Connected TV and enables access to hundreds of video streaming apps that contain movie or TV content.
Amazon Publisher Services (APS) is a network of display, video and OTT supported websites and apps outside of Amazon.com that show ads within their content. Impressions powered by Amazon data is served to over 5,000 publisher partners, which includes a collection of comScore 100 publishers and high-quality sites that have a direct partner relationship with Amazon. It allows advertisers to use Amazon.com data to reach people across the web.
Download the Amazon Publisher Services Sample List here.
In a nutshell, Amazon uses Amazon targeting, offers OTT retargeting, as well as CRM Matching/Lookalike.
Our regular OTT targeting is a combination of artificial intelligence and behavioral categories. There are almost 3,000 categories to choose from. Targeting categories are aggregated from consumer profile online behaviors. Ads can appear on FireTV and many other publishers and devices like, OTT runs on Set Top Boxes, Game Consoles, and Smart TVs like Fire TV Sticks, XBOX, PlayStation, 4K FireTV, SmartTV, AppleTV, ChromeCast, Roku, and more.
With Over the Top (OTT) Video, we have direct inventory on hundreds of Apps and Providers. These cover a variety of content such as News, Sports, Entertainment, Lifestyle, Gaming, Health, Technology, and many more, depending on the targeting categories selected for your campaign.
Here is a sample list of apps and channels: Sling TV, Fubo.tv, Pluto.tv, and channels like A&E, AMC, Discovery, ESPN, FOX, NBA, NBC, Syfy, Adult Swim, CNN, and Food Network.
For a downloadable list Click Here
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