viewable impression

On Amazon is the client charged by impression or viewable impression?

The client is charged by impression for all ad types. With display. 5-10% of ads are seen on Amazon, the rest on Amazon-owned properties and publishers. OTT is unskippable or viewable inventory and only served on Amazon Properties and Amazon [...]

What do we do for client’s Brand Safety, Ad Fraud, Viewable Impressions, and 3rd Party Verification?

BRAND SAFETY: (if a client says they only want to run on inventory deemed "brand safe") We are pleased to announce that starting August 1, 2021 all new campaigns launching with any Targeted Display, Native Display, Native Video, Video Pre-Roll, [...]