BRAND SAFETY: (if a client says they only want to run on inventory deemed "brand safe") We are pleased to announce that starting August 1, 2021 all new campaigns launching with any Targeted Display, Native Display, Native Video, Video Pre-Roll, [...]
App traffic in general is very hard to track in Google Analytics. When someone sees the mobile ad inside an app (and most mobile inventory is in apps) and then clicks to the client’s website the app does not pass the [...]
MRC stands for Media Ratings Council. The MRC holds more digital ad exchanges (as well as radio and tv ratings services) accountable for making sure the impressions they are running is coming from good quality traffic. Some exchanges participate in [...]
What is the difference between an impression and a viewable impression? An impression also called a served impression means that the ad was displayed on a particular website, without regard to where on the website it was or how long [...]
