Does Vici work directly with any SSPs (Supply Side Platforms)?
No, SSPs offer up their inventory to DSPs and we buy through the DSP. What's that mean? Click here
What is the difference between an Ad Exchange, a Demand Side Platform (DSP) and Supply Side Platform (SSP)
Ad Exchange: A technology platform where publishers and ad networks sell their impressions to buyers (like Vici) programmatically. It is an online auction for ads. Ad exchanges work with multiple seller sources to auction off impressions through real-time bidding or [...]