Can I add Premium B2B or Recruitment categories to Social Mirror?
Yes! There is a $2 upcharge for the added data. The minimum cost for a campaign is still $1500 retail.
Is Mobile Conquesting Cross Platform targeting available for Social Mirror?
Yes, one platform and ad per $500 add-on.
How Many Pieces of Creative Can I run for $1500+ for a Social Mirror Ad Campaign?
You can run up to 3 ads for $1500. They can be ads all on one Social platform, like Facebook, or a combination of different Social platforms, like Facebook, Snapchat, and Pinterest. If you want to utilize ads from all [...]
If you run a Facebook campaign using FAN, how is this different from a Social Mirror Ad?
The Facebook Audience Network (FAN) is powered by Facebook, and uses their own network of publishers. They don’t use 3rd party data. FAN is only mobile apps. Social Mirror Ads are not through Facebook and is like running a Display [...]
Are there restrictions for Social Mirror Ads?
There are no restricted categories with Social Mirror and Social Mirror OTT ads, see the chart below! For a full list/chart of ad restrictions, click here.
What types of Social Mirror Ads can I run?
Static, video, carousel can be run for most (Facebook, LinkedIn, Instagram), although some ad platforms, like Snapchat, users would only expect a video or static ad, not a carousel. Tik Tok/YouTube users may expect a video, since it’s a video [...]
With Social Mirror Ads can I tell how many clicks went to the social account vs the website?
No, we can’t tell how many clicks go to their social page vs their website. You get an overall click. We’d recommend looking at social media engagement on each individual platform prior to the campaign to determine lift throughout.
For Social Mirror Ads, do different social platforms work better per platform (Facebook vs TikTok let’s say)?
No variance really per platform, mainly because the ad unit itself is the same for each platform. With all social mirror, whichever product you choose the social platform’s clickable buttons are all in the same spots: the upper right & [...]
What’s the average CTR for a Social Mirror Ad?
On average we’ve seen 7x the national average of a click thru rate, .49%. Many betas produced a much higher CTR then a 7 multiple.
What’s clickable on a Social Mirror Ad?
On the upper right and left hand corners the social icons click to the business page, or with Snapchat it allows to add your business as a friend. The Call-to-Action goes to the client’s landing page of choice. The social [...]