Yes, we can limit retargeting by geography (city, zips, radius) across all products. For Google, YouTube, Facebook and Amazon you cannot retarget smaller than a one-mile radius. By default we keep retargeting open to target anyone who has been to [...]
Short answer...Yes...if done correctly. Note: It is important to check for your company’s policy on Retargeting and HIPAA compliance and if your privacy policy on your website covers Retargeting. Retargeting And HIPAA Compliance: Source #1: https://sproutsocial.com/insights/social-media-and-healthcare-marketing/ In the US, there’s [...]
When we do Retargeting (whether Retargeting from a client’s website or Station Website Retargeting) we try and retarget from the same exchange(s) so we can balance where conversions are coming from with served impressions- once you start splitting up exchanges [...]
Yes, the client pays a $25 CPM like our other social news feed products.
Not everyone who goes to a website will be retargeted with ads. Some browsers block or delete cookies which means that we can not serve a retargeted ad. Even if a person is “cookied”, we do not win the “bids” [...]
Due to more sophisticated web hosting platforms it has become very difficult for software programs to "guesstimate" the historical traffic on a client's website that traditionally we have used for Campaign Planners to estimate Retargeting impressions needed. Therefore, we are [...]
