radio

Do you have any research that points to doing digital and radio provides an advertiser a good lift?

We do have data on the rise in efficiency when legacy media, particularly radio, is used in combination with radio here: https://www.insideradio.com/free/radio-and-digital-ads-not-only-better-together-but-radio-makes-digital-more-effective/article_dde5b976-5bef-11ec-bb01-272bbaee4071.html https://radiomatters.org/index.php/2021/12/07/radio-advertising-is-the-perfect-lift-for-digital/

If I’m a radio market, how much digital revenue should I expect to do?

Here's the benchmark: "The RAB/Borrell report states that local radio stations grew digital revenue 25% in 2019 and are forecast to grow of 29% in 2020. The report showed that the average station made $299,213 in digital revenue in 2019, [...]

Can we run internal commericals thru Online Audio?

Short answer is no. Streaming audio exchanges consider media partners as competition, therefore you cannot run internal advertisements.