Is the new mobile conquesting full screen ad a pop-up ad?
No. When the ad appears on mobile apps he full-screen ad appears in between sessions or games and the like. It is not a pop-up. Example:
Does Google penalize my client’s website for having a pop up on it?
The answer is possibly. The basic rule is that pop-ups and any other kind of interstitials that are intrusive to readers are a big NO. This is applicable to mobile webpages only. Examples of Acceptable Pop-ups [...]