PMP – Vici Media Support Portal

What is a Private Marketplace (PMP) and do we work with any?

Yes, we work with an estimated 444 PMPs and 1385 Exchanges, through our DSP partners. PMP is a programmatic marketing term that stands for Private Marketplace. Private Marketplace is a private advertising auction, as opposed to public marketplaces. Advertisers can [...]

What exchanges do we run on?

We work with an estimated 444 Private Marketplaces (PMPs) and 1385 Ad Exchanges, through our Demand Side Platforms (DSPs) partners Some of the major ones are: Rubicon Google Exchange Index Exchange IPONWEB LiveRail BrightRoll Xander Nexage PubMatic InMobi MoPub AdMeta [...]