What length video ads can you run on OTT?
We recommend :15 or :30 second video commercials to run on OTT. The majority of the inventory accept these lengths and very few accept anything longer than this.
What type of streaming apps and channels will OTT videos run on?
With Over the Top (OTT) Video, we have direct inventory on hundreds of Apps and Providers. These cover a variety of content such as News, Sports, Entertainment, Lifestyle, Gaming, Health, Technology, and many more, depending on the targeting categories selected [...]
Are there completion rate breakouts on OTT videos?
Yes. The average completion rate for all OTT video is 90%. Vici average is 94% Non-completions are likely due to clicks from Fire TVs.
What type of devices will OTT run on?
OTT runs on Set Top Boxes, Game Consoles, and Smart TVs like Fire TV Sticks, XBOX, PlayStation, 4K FireTV, SmartTV, AppleTV, ChromeCast, Roku, and more.
Can you click on videos on OTT?
No. There is a very small percentage of OTT connected devices that allow clicks, like Fire TV, but overall you should not anticipate clicks to appear on reporting on OTT videos. If clicks are necessary for your digital campaign, click [...]
Can you track conversions with OTT?
Yes we can- please select that option when submitting an IO! (We can track OTT, Amazon OTT, Social Mirror OTT as well).
What is OTT, CTV, vMVPD and all the rest of those new digital video terms?
With the rapid changes in digital video it’s hard to keep up with all the new terms for how video content and ads are delivered to consumers. “Advanced TV” is the general label being used for these new technologies but [...]
What is OTT?
“OTT,” or “over the top,” refers to television programming delivered over the open internet regardless of which device it is viewed on. “CTV,” or “connected TV,” is that portion of the OTT universe that is viewed on an actual television [...]