Is OTT display or only video?
Currently, we are only running video on OTT.
Can OTT be live streaming TV?
No. It’s not live cable TV. If you download a TV streaming app, like sling TV, you can see OTT ads. You can also see ads when watching TV episodes or movies through apps, as long as an app doesn’t [...]
How does YouTube perform by itself as a digital strategy?
YouTube historically has not proven to be a strong strategy in comparison to video pre-roll and OTT video, but we also felt important strategy to be able to offer this to clients who want to be on YouTube.
What is the definition of “Set Top Box” on the Device Performance page in reports?
A Set Top Box is a device that connects into a TV and provides streaming content. Examples of Set Top Boxes are Roku devices, Fire TV sticks, and Chromecast devices.
Which digital products show video completion rates?
OTT, Video Pre-roll, VIdeo Pre-roll + OTT combo, YouTube, HHIP Video Pre-roll, Amazon Video, and Amazon OTT all show completion rates. Mobile conquesting, Facebook, and Native do not show video completion rates.
What are OTT Video specs?
OTT Video specs: :15 & :30 second videos have the highest demand High bit rate: 14,000 - 15,000 kbps Highly quality resolution – 1280x720 at 16:9 aspect ratio No max file size
How does Artificial Intelligence (AI) work with OTT?
The reason for the 90%+ completion rate on video is because of AI. The machine learning technology is looking at overall pacing to make sure impression goals are met and eliminate large fluctuations. The pacing is also optimizing towards when [...]
What are the targeting options for OTT?
OTT targeting must be a combination of artificial intelligence and behavioral categories. There are almost 3,000 categories to choose from. Targeting Category availability may be limited by the size of geographic area.
What is the smallest geo for an OTT campaign?
We don’t have a minimum. Your digital planners will use our forecasting tools to help determine the best targeting strategy.
What are the digital display options for video?
There are many video options for video advertising online and thru streaming devices. Video Pre-roll :15 or :30 second video ads appear across all devices (laptops, desktop, smartphone and tablets). Targeting options includes behavioral, keywords, artificial intelligence and retargeting. It [...]