OTT can extend the reach of a business that is currently doing traditional or broadcast TV since they are reaching that audience that has cut the cord to cable (cord-cutters), or those that have never had cable (cord-nevers) and you [...]
OTT: Over the Top CTV: Connected TV TVE: TV Everywhere SVOD: Subscription Video-On-Demand AVOD: Ad-Supported Video-On-Demand STB VOD: Set-Top Box Video-On-Demand
Amazon OTT uses Amazon behavior and product targeting data to serve OTT ads thru IMDb TV, FireTV, and Amazon Publishers. IMDb TV is its FREE “Over The Top” (OTT) streaming service to watch movies and TV series. Viewable on computers, [...]
Already confused? Let's provide some clarity on the difference. Apple TV Apple TV is palm-sized black plastic box that connects to your television set via an HDMI cable. Then it connects to your home wireless network and brings Internet video [...]
OTT advertising is different from addressable TV advertising. OTT ads do not require a cable connection. Addressable TV content and ads are delivered by Multichannel Video Programming Distributors (MVPDs) like Comcast and AT&T DIRECTV to pay TV, cable TV, satellite [...]
We have tested their self-serve: It was extremely expensive with very limited reporting. The net rate is a $70 cost per thousand, or $140 retail to the end client. You are not permitted to add QR codes to Hulu (except for [...]
There are a couple pretty simple reasons we have not yet included Netflix and Hulu into our OTT Offerings. Netflix CPM hard costs are $130+ still mainly for national advertisers Hulu is not included due to the costs and the [...]
A recent study by Comscore indicated OTT users across all age groups and identified percentages of non-streamers, light streamers, and heavy streamers. See the chart below. This means demographic targeting will work if you’re looking to reach a broader audience [...]
Yes, you can run different videos if you are running both OTT and video pre-roll. Make sure you specify which video runs where and that they meet the minimum requirements for creative.
OTT is great for brand awareness much like TV, however many people of the world have cut the cord or still have cable and broadcast but also stream programming, so we can reach this audience. PLUS, it is super targeted [...]
