For OTT, do we offer any mid-roll, or is it all pre-roll?
Yes we can. It's not ran automatically, so this is something you would need to request ahead of time. It's not run on it's own either. It would have to be a combo.
How do we explain video completion rates under 100% on OTT?
If someone shuts off their TV while watching a commercial, that would record as a completion rate under 100% If they close their streaming app while watching OTT, that would record as a completion rate under 100% If you see [...]