Edison Research is reporting that for the first time since its Share of Ear study began tracking audio consumption in 2014, podcasting’s share of all audio listening is now 6% of consumption. This marks an all-time high for podcasting. [...]
The machine learning technology is looking at overall pacing to make sure impression goals are met and eliminate large fluctuations. The pacing is also optimizing towards when users are online and engaging. Online Audio is mainly about branding (Clicks may [...]
No. Spotify Premium subscription service does not allow advertisements. More than half of Spotify users use the free subscription that does allow online audio advertisements.
No. We cannot buy and select individual channels or podcasts within an Online Audio campaign. We are targeting people, not the apps and programming. We can use behavioral targeting to reach people who are interested in podcasts. People who download/listen [...]
No. Not at this time. The inventory is very low, therefore, it is not available.
No. Unfortunately, many online audio channels have decided not to run cannabis ads. For a full list/chart of ad restrictions, click here.
Audio ads are audio commercials served to targeted online listeners who are consuming audio content across all types of devices. The commercial can be 15 seconds up to 30 seconds and plays in online content such as music, podcasts, and [...]
Online Audio can be streamed through connected TV or set-top devices like Spotify can play on Roku. Therefore impressions could serve on those types of devices.
"Media Players” on the device page refers to smart speakers like Google Home and Amazon Alexa. Other device breakout includes desktop, tablet, mobile and set top box. Set top box refers to connected devices to TV like a Roku.
“Set top box” on the device page refers to connected devices on a TV like a Roku. Other device breakout includes desktop, tablet, mobile and media players. Media players refers to connected devices to to smart speakers like Google Home [...]
