Can you target a look-a-like ONLY list when using email matching for Social Media and/or Native?
Yes. Once the list is submitted, we will find the clients online. Then, once a look-a-like audience has been created, we’ll target ONLY those people.
Why would I do BARCK+ products over Native if Native gets a higher CTR?
BARCK+ products (Behavioral Targeting, Artificial Intelligence, Retargeting, Custom Audience Matching & Lookalike, Keyword Targeting and All-device Geo-fencing and Geo-retargeting) are what some clients prefer because they can choose font colors, pictures on the ad, but also there is more inventory [...]
How is a Lookalike audience determined for Native Ads?
The exchanges look for that email appearing online and then grab info such as device ID, online behaviors, public info about the email address and hundreds of other identifying information.
Are Native Ads “above the fold”?
No, Native Ads can appear wherever the ad widget is placed on the app or website that offers the native ad. The app or website determines where to place the ad based on where it best fits the content.