Typically, about 50% of a list can be matched. To do Custom Audience Matching ONLY, (without Lookalike) you need a starting list of 5,000, if combined with Lookalike you only need a starting list of 1,000.
No. We cannot forecast the % of inventory on Cross Platform Targeting. Of the people we are able to target on mobile, we can typically reach 50% of that audience on other platforms.
Typically the match rate is 50%. Of the people we are able to target on mobile, we can typically reach 50% of that audience on other platforms. PLEASE NOTE: There is no way to forecast this at the start of [...]
The match rate will be close to 100% for suburban stand-alone home addresses in populated areas. It does take 5 business days once you have submitted the addresses for the mapping to be completed and the campaign to begin. The only [...]
