Can you include look-a-like audience on an Event Mobile Conquesting campaign?
No. If you wanted to utilize targeting a look-a-like audience using Mobile Conquesting, you would have to use the standard Mobile Conquesting product.
Can you do lookalike targeting with Address Targeting?
No. With Mobile Conquesting Address Targeting we cannot expand the radius outside of the initial address list to their neighbors (lookalike). We can only target those addresses who have opted into marketing and not their neighbors when targeting with a [...]
What is Facebook Interest Targeting Expansion?
Facebook Interest Targeting Expansion is when Facebook gives us the option to expand your target audience if we think doing so will get you better results. It allows us to adjust your interest categories to reach more people who wouldn't [...]
Should I do geo-retargeting of a competitor – won’t some people already have purchased?
Yes, you should. Because while it's true you may end up targeting some people who purchased from the competitor (there will be some waste with EVERY type of advertising) you'll also target the people who were there and decided not [...]
How is a Lookalike audience determined for Native Ads?
The exchanges look for that email appearing online and then grab info such as device ID, online behaviors, public info about the email address and hundreds of other identifying information.