No. Negative keywords are needed for pay per click campaigns, but not keyword targeting campaigns. For keyword targeting with BARCK+, Native or Video Pre-roll, you would not need them because the exchanges are doing contextual targeting where the system is [...]
With this advanced keyword targeting not only does the keyword or keyword phrase have to appear on the page but the algorithm also takes into account the content of the page. That means it looks for a cluster of your [...]
Some apps (like a Flashlight app or a photo imaging app) don't contain content so a client might wonder how they get included in a keyword campaign. We aren’t able to see the specific keyword that triggers the ad on [...]
