inventory percentages

Why does my AI percentage of inventory look so low?

AI forecasting may look REALLY big inventory-wise and have a small percentage of inventory, but that’s ok! AI is harder to forecast because the machine learning takes place after a campaign is launched. The campaign may need the large inventory [...]

What do the inventory percentages on Media Planners mean?

The inventory percentages on Media Planners are historical estimates to help you understand ad coverage to your target demographic, across a specific geographic area. We forecast based on past available inventory to help us determine future inventory. When we quote [...]