Do Social Mirror and Display ads compete for the same real estate?
No. Display ads have more inventory because they run outside of the 300x250, 300x600 ad space. If you have the opportunity, you should run both at once.
Why does my AI percentage of inventory look so low?
AI forecasting may look REALLY big inventory-wise and have a small percentage of inventory, but that’s ok! AI is harder to forecast because the machine learning takes place after a campaign is launched. The campaign may need the large inventory [...]
What do the inventory percentages on Media Planners mean?
The inventory percentages on Media Planners are historical estimates to help you understand ad coverage to your target demographic, across a specific geographic area. We forecast based on past available inventory to help us determine future inventory. When we quote [...]