Does Instagram offer Lead Ads?
Yes, Instagram offers Lead Ads. They run just like Facebook Lead Ads, and cost the same at $60CPM.
What is the organic reach on Instagram?
The average Instagram organic reach is 9%. They detailed their research metrics here.
Where do ads appear with Instagram Premium?
For Instagram Premium, we place ads on Instagram Newsfeed, Instagram Explore, and Instagram Stories. The Instagram Explore page appears on the same page as the search function, it presents different posts for every user from accounts they don’t yet follow [...]
Do I need to have a Business Instagram Account to run Instagram ads?
No, a person needs to have a Facebook Business Account, but not an Instagram Business Account to run ads on Instagram. It is recommended to have an Instagram Business Account as well, but not required.
Do You Have Examples Of Carousel Ad Ideas?
Facebook and Instagram Carousel ads can drive up to 10 times more traffic to advertisers’ websites than static sponsored posts on Facebook. Research studies have found that they can receive a 72% higher click-through rate versus single image mobile app [...]
How many times can we expect to hit each user in a Social News Feed Campaign?
It depends on how wide or targeted the audience is. Typical frequency we've seen is 2.5, but varies by campaign. We aren't able to guarantee a specific frequency for each user, but we do optimize so that we are serving ads to [...]
Can you do retargeting on Instagram?
Yes, the client pays a $25 CPM like our other social news feed products.
Why should I use you for Facebook ads if I can do it myself (and cheaper)?
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