impressions

Is the number of views on a Facebook video equivalent to the number of impressions?

When you're using Facebook on a mobile device, the ads will show how many views there have been. These are UNIQUE views, so that number will not match up with the amount of impressions that have been served in Reporting [...]

Why does my monthly report device breakout show more clicks than impressions?

On rare occasions, your device breakout for a particular device may show more clicks than impressions (see below). How can that be??? This is due to a practice Google uses on their ad exchange of "auditing clicks." It’s where Google [...]