What is Google Analytics 4?

Google Analytics 4 (GA4) is an entirely new analytics tool from the current Google Universal Analytics. It has a new data model, different tracking points, different metrics, and different reports. You can’t migrate data from your existing Google Analytics to [...]

Why Google Analytics And Clicks On Your Monthly Reports Don’t Match

Below is taken from this Google Support article:  https://support.google.com/analytics/answer/4588315?hl=en When you compare Clicks from ads and Sessions from Google Analytics side by side, you might expect that the numbers match, however, they often don't. There are a number of reasons why this can occur. Google [...]

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