Can I use .GIFs in my Facebook Ads?

Yes, you can use .GIFs in Facebook Ads.  They are classified as and play in the same way as videos. Ad Specs for .GIF files are the same as Video files: Headline text: 90 characters (There is no Headline, link description, [...]

How can I make a .gif ad for my client

.gif ads are a great option for your clients over static .jpg or .png ads.  Research shows that they get higher click through rates as well.   A free conversion tool that you can use to make .gif ads is http://gifmaker.org/ 

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