Can You Use Geo-Retargeting Lookalike with Event Mobile Conquesting?
No. You can't use Geo-Retargeting Lookalike as a targeting strategy when Geo-Fencing an event with Mobile Conquesting.
Should I do geo-retargeting of a competitor – won’t some people already have purchased?
Yes, you should. Because while it's true you may end up targeting some people who purchased from the competitor (there will be some waste with EVERY type of advertising) you'll also target the people who were there and decided not [...]
How is a “neighborhood” determined with Geo-Retargeting Lookalike?
The people being geo-retargeted are tracked as to where they go each day and from that patterns are identified which indicate where is a person's home. It has nothing to do with what a person's phone number is or area [...]