What is the smallest geo for an OTT campaign?
We don’t have a minimum. Your digital planners will use our forecasting tools to help determine the best targeting strategy.
Is the geo location information in Google Analytics accurate?
Well... Take it with a grain of salt. Here is what Google says: “Analytics provides a number of geographical dimensions, such as City, Country, Continent, etc. The values for these dimensions are automatically derived from the IP address of the [...]
What is Geo-Farming and do we offer it?
The answer to that is yes, we do. We call it Geo-Retargeting, and it's part of our Mobile Conquesting tactics that are available. It’s capturing mobile device IDs of users who have entered into a specific location (a geo-fence) and [...]