Facebook Social Mirror Display Native Video Pre-Roll Online Audio OTT Mobile Conquesting Amazon Note that for Facebook we can show the reach of unique individuals BEFORE a campaign starts. The other products will be AFTER a campaign runs and will [...]
When you're using Facebook on a mobile device, the ads will show how many views there have been. These are UNIQUE views, so that number will not match up with the amount of impressions that have been served in Reporting [...]
Yes. You must start with a list of at least 500 addresses. PLEASE NOTE: Address Targeting must be its own 100,000 impression minimum. At that minimum, you can have up to 2 lists with two sets of ad creative. The [...]
It depends on how wide or targeted the audience is. Typical frequency we've seen is 2.5, but varies by campaign. We aren't able to guarantee a specific frequency for each user, but we do optimize so that we are serving ads to [...]
