What are click farms and does Vici use them?
We do NOT use click farms and don’t buy on any exchanges that do. A click farm is a form of click fraud, where a large group of low-paid workers are hired to click on paid advertising links for the [...]
What is TAG or TAG certified websites?
Trustworthy Accountability Group, or TAG, a joint initiative of the ANA, 4As, and IAB. This is a powerful self-regulatory body aimed at eliminating fraudulent advertising. Websites that accept advertising can become TAG certified. Our exchanges are constantly being monitored for [...]
What do we do for client’s Brand Safety, Ad Fraud, Viewable Impressions, and 3rd Party Verification?
BRAND SAFETY: (if a client says they only want to run on inventory deemed "brand safe") We are pleased to announce that starting August 1, 2021 all new campaigns launching with any Targeted Display, Native Display, Native Video, Video Pre-Roll, [...]