The answer depends on what you're targeting. Facebook Audience Network (FAN) is actually 1st party data from Facebook, or your own custom audience. Social Mirror is all 3rd party data being used. During forecasting we can look at each and [...]
The Facebook Audience Network (FAN) is powered by Facebook, and uses their own network of publishers. They don’t use 3rd party data. FAN is only mobile apps. Social Mirror Ads are not through Facebook and is like running a Display [...]
The Facebook Audience Network does not report in the monthly reports on what apps or websites the advertiser's ads appeared. We do have a sample site list one sheet that you can give to a prospective client. It can be found [...]
There are many different types of targeting options out there for Facebook and Instagram. Here's a guide on what types of news feed ads are available in addition to static (one image) news feed ads:
