Event Response ads do NOT link to the client's website - therefore conversions on the clients website will be low. Two things can happen when a user clicks on an Event Response ad: If the person clicks on the INTERESTED [...]
Branded Content is a type of Facebook ad where we create an ad that looks like a post from your station’s Facebook page and “tag” the client. It is a way to utilize “influencer marketing” through a type of endorsement [...]
Facebook Interest Targeting Expansion is when Facebook gives us the option to expand your target audience if we think doing so will get you better results. It allows us to adjust your interest categories to reach more people who wouldn't [...]
No, they can't. Below is their policy on lists that we upload to use for Custom Audience matching. Below is their policy or click here: https://www.facebook.com/ads/manage/customaudiences/tos.php or download this pdf: facebook_audiences_data_security_overview
Yes! There are a multitude of ways we can target businesses including by job title, job role, type of business, employer (name of business) type of industry, business size, type of office, job interests and many more. Check out this [...]
The screenshot below shows what a client will see in their Facebook page admin when we are running a campaign: It shows “paid reach” of 18,231, that is the number of different people who have seen the ad thus [...]
Facebook and Instagram Carousel ads can drive up to 10 times more traffic to advertisers’ websites than static sponsored posts on Facebook. Research studies have found that they can receive a 72% higher click-through rate versus single image mobile app [...]
It depends on how wide or targeted the audience is. Typical frequency we've seen is 2.5, but varies by campaign. We aren't able to guarantee a specific frequency for each user, but we do optimize so that we are serving ads to [...]
The “Send Message” call-to-action button for Facebook News Feed Ads allows people to initiate private conversations with business Pages from News Feed ads, giving people a personal way to connect with businesses directly from ads. When someone clicks on the [...]
Here is a great article on how best to respond to negative comments on your Facebook page or Facebook ad: http://locowise.com/blog/how-to-deal-with-negative-comments-on-your-facebook-page
