Can Facebook share my email/phone list or use it?

No, they can't.  Below is their policy on lists that we upload to use for Custom Audience matching.   Below is their policy or click here: https://www.facebook.com/ads/manage/customaudiences/tos.php or download this pdf: facebook_audiences_data_security_overview  

What are the drawbacks to email marketing?

There are 3,133 times more messages sent in email PER DAY than posts on Facebook. How is that a good thing? Our email boxes are so cluttered, we only have time to open and read the MOST urgent and important [...]

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