demand side platform

What is the difference between an Ad Exchange, a Demand Side Platform (DSP) and Supply Side Platform (SSP)

Ad Exchange: A technology platform where publishers and ad networks sell their impressions to buyers (like Vici) programmatically. It is an online auction for ads. Ad exchanges work with multiple seller sources to auction off impressions through real-time bidding or [...]

What DSP does Vici use? Does Vici have its own DSP?

We use multiple DSPs (Demand Side Platforms) to offer the most diverse and targeted product set and our inventory reaches a majority of online inventory. Additionally, we integrate with top 3rd party data providers like DoubleVerify, Eyeota, Factual, and Lotame, [...]