Who is a good target audience for OTT?
Using OTT is a great way to each the younger demographics. Among the 18-34 year old demo, connected TV devices account for more than 1/3 of daily times spent.
What are some common acronyms that are used when talking about OTT?
OTT: Over the Top CTV: Connected TV TVE: TV Everywhere SVOD: Subscription Video-On-Demand AVOD: Ad-Supported Video-On-Demand STB VOD: Set-Top Box Video-On-Demand
What is OTT, CTV, vMVPD and all the rest of those new digital video terms?
With the rapid changes in digital video it’s hard to keep up with all the new terms for how video content and ads are delivered to consumers. “Advanced TV” is the general label being used for these new technologies but [...]