Is Mobile Conquesting Cross Platform targeting available for Social Mirror?
Yes, one platform and ad per $500 add-on.
What is a universal pixel?
When the user is served an ad it uses a “universal pixel” that organizes digital device IDs associated with an individual across all their devices. It’s built when a user does something online to connect their IDs to other IDs [...]
If you choose Facebook as your add-on for Cross Platform Targeting can it be Premium?
Yes. Ads can run on Facebook premium when adding this to Cross Platform Targeting and can also include Instagram.
Can we forecast Cross Platform Targeting on Mobile Conquesting?
No. We cannot forecast the % of inventory on Cross Platform Targeting. Of the people we are able to target on mobile, we can typically reach 50% of that audience on other platforms.
What is the typical match rate for Cross Platform Targeting on Mobile Conquesting?
Typically the match rate is 50%. Of the people we are able to target on mobile, we can typically reach 50% of that audience on other platforms. PLEASE NOTE: There is no way to forecast this at the start of [...]
Are there restrictions for Mobile Conquesting Cross Platform Targeting?
Yes. The same restrictions apply to what platform you are targeting. Mobile Conquesting restrictions + the chosen targeting platform restrictions. For a full list/chart of ad restrictions, click here.
How exactly does Cross Platform Targeting work?
When the user is served an ad it uses a “universal pixel” that organizes digital device IDs associated with an individual across all their devices. It's built when a user does something online to connect their IDs to other IDs [...]
Why could Mobile Conquesting Cross Platform Targeting be better than just Mobile Conquesting?
There are advantages for both, but some advantages to the Cross Platform Targeting add-on would be a higher reach to these users on other platforms and devices, more creative options (Social, native, etc.), and potentially higher conversions. Conversions tend to [...]
Is Cross Platform Targeting click based?
No. Anyone who is served an ad on mobile thru Mobile Conquesting can then be potentially targeted on Facebook, Instagram, Display, Native and Video Pre-Roll on all devices. On average about 50% of the Mobile Conquesting people can be Cross [...]
What is Mobile Conquesting Cross Platform Targeting?
Mobile Conquesting Cross Platform Targeting is an optional add-on to mobile conquesting to follow people who have been served mobile ads onto other ad platforms on ANY device they use. Those other ad platforms include Facebook, Instagram, Social Mirror, Display, [...]