A Universal ID aims to use encrypted and hashed email addresses to create a standard identity replacement for third-party cookies. Third-party cookies are going away, mobile ad IDs will soon be harder to come by – and the advertising ecosystem [...]
Google is moving more towards a "first party cookie" environment which means that people logged into their Google account who are using Chrome to surf the web will still see ads on websites that are a part of Google's ad [...]
Apple introduced what they are calling Intelligent Tracking Prevention for its Safari browser used on desktops and mobile. It is NOT an ad blocker. It restricts how third party cookies are used in Safari. (Third party cookies drop from the [...]
