If you see clicks on your OTT reports, that is because some OTT ads that are shown on connected TVs are done through a gaming system, and sometimes those ads are clickable. If they are clickable, we can track that. [...]
Although online audio runs on all devices click options are limited and not every audio ad will serve with a companion banner ad, therefore clicks will be very low. Clicks may appear where companion ads serve on some devices, including [...]
No. There is a very small percentage of OTT connected devices that allow clicks, like Fire TV, but overall you should not anticipate clicks to appear on reporting on OTT videos. If clicks are necessary for your digital campaign, click [...]
Below is taken from this Google Support article: https://support.google.com/analytics/answer/4588315?hl=en When you compare Clicks from ads and Sessions from Google Analytics side by side, you might expect that the numbers match, however, they often don't. There are a number of reasons why this can occur. Google [...]
On rare occasions, your device breakout for a particular device may show more clicks than impressions (see below). How can that be??? This is due to a practice Google uses on their ad exchange of "auditing clicks." It’s where Google [...]
