chrome

What does blocking 3rd party cookies and being ITP Compliant Mean with Chrome, Firefox & Safari?

This is excerpted from here: https://streetfightmag.com/2020/09/01/blocking-third-party-cookies-will-not-mean-the-end-of-marketing-attribution/?mc_cid=18a808552f&mc_eid=3bd528669b&doing_wp_cron=1598977005.5142900943756103515625#.X05z8MhKiUl Google Chrome will follow Apple Safari and Firefox with the eventual blocking of third-party cookies within the Google Chrome browser. Safari and Firefox have already made the move, but Google, in its desire to [...]

How does Google’s updated privacy restrictions for Google Chrome affect us?

Google is moving more towards a "first party cookie" environment which means that people logged into their Google account who are using Chrome to surf the web will still see ads on websites that are a part of Google's ad [...]

How will ad blocking changes to Google’s Chrome Browser affect our ads?

In short, they won't. Vici does not buy the types of ads that the new Google Chrome Browser block. Here is more information on the changes Google is making as of 2/15/18 to the Chrome Browser. The Chrome browser will [...]

What about browser blocking on Chrome & Safari?

As with all types of ad blocking, this is a revenue problem for website but not an advertiser problem, since the advertiser only pays for ads that can be served. Click here for a great article that explains some of [...]