benchmark

If I’m a radio cluster – what are some benchmarks for how much digital we should be selling?

Local Radio Stations’ Online Revenues Report, 2016, the 4th annual benchmarking report, a comprehensive study conducted by Borrell Associates on behalf of the Radio Advertising Bureau, showed that the average market cluster generated 11.4% higher revenues from digital in 2015 [...]

What is the average click-through rate (CTR)?

Edit Feb 2024: new article quoting it at .06% https://marketinginsidergroup.com/content-marketing/banners-99-problems/ The national average click-through rate (CTR) for image display ads as a whole is 0.07% (from Google): We continue [...]