To answer this it is best to use an example. EXAMPLE: if a client is a jeweler and they would want to target that behavioral category of "in-market for jewelry" because people are currently searching for that and looking. AI [...]
For OTT you can select as many behavioral categories as you want, but it also MUST be paired with AI (Artificial Intelligence).
When choosing targeting categories for BARCK+, native, and BARCK+ pre-roll video, behavioral categories are all “or” categories, not “and” categories. You can also choose as many as you want. (EXAMPLE - "wine" or "foodie" NOT, "wine" and "foodie".)
We’re integrated with all the major third party data providers and that the categories are from all these reputable sources. AdAdvisor by Neustar Adloox ADmantX Adsquare (Data Provider) AlikeAudience, Inc. Alphonso Inc Audience Project Aps Audiens S.R.L. Bombora Inc. Captify [...]
