What are the targeting strategies for Amazon?

We can target four different ways on Amazon: Behavioral Targeting, Product Targeting, Amazon Custom Audience Matching & Lookalike, and Retargeting. Behavioral Targeting – Showing your display, video, or OTT ads to specific consumers based on their Amazon purchase history, searches, [...]

How do we build Amazon Product Targeting?

We build products from Amazon to reach your target audience based on: -Users who have viewed the products -Users who have purchased the products -Users who have searched the products -SIMILAR Users who have viewed the products

Go to Top