Why does my AI percentage of inventory look so low?

AI forecasting may look REALLY big inventory-wise and have a small percentage of inventory,  but that’s ok! AI is harder to forecast because the machine learning takes place after a campaign is launched. The campaign may need the large inventory [...]

How does Artificial Intelligence (AI) work with OTT?

The reason for the 90%+ completion rate on video is because of AI. The machine learning technology is looking at overall pacing to make sure impression goals are met and eliminate large fluctuations.  The pacing is also optimizing towards when [...]

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