Can you do lookalike targeting with Address Targeting?

No. With Mobile Conquesting Address Targeting we cannot expand the radius outside of the initial address list to their neighbors (lookalike). We can only target those addresses who have opted into marketing and not their neighbors when targeting with a [...]

How does Address Targeting work?

Once an address list is provided, the coordinates of each address are mapped, and then ads are served to the users at that address when on their mobile devices on apps or websites containing ads.

Is address targeting privacy compliant?

Yes, it is 100% privacy compliant! The client must provide a list that is a minimum of 100 addresses and the list must be first-party data they have gathered (CRM, current customers, past customers, etc.) If the client provides a [...]

What is the match rate on address targeting?

The match rate will be close to 100% for suburban stand-alone home addresses in populated areas.  It does take 5 business days once you have submitted the addresses for the mapping to be completed and the campaign to begin. The only [...]

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