Ad Exchange

What is the difference between an Ad Exchange, a Demand Side Platform (DSP) and Supply Side Platform (SSP)

Ad Exchange: A technology platform where publishers and ad networks sell their impressions to buyers (like Vici) programmatically. It is an online auction for ads. Ad exchanges work with multiple seller sources to auction off impressions through real-time bidding or [...]

Do you run on every exchange for every campaign?

It depends on the product as to which exchanges we run on. A quick short answer to a client is we use a combination of exchanges and platforms depending on whom we need to reach. What exchanges do we use? [...]

What exchanges do we run on?

We work with an estimated 444 Private Marketplaces (PMPs) and 1385 Ad Exchanges, through our Demand Side Platforms (DSPs) partners Some of the major ones are: Rubicon Google Exchange Index Exchange IPONWEB LiveRail BrightRoll Xander Nexage PubMatic InMobi MoPub AdMeta [...]