In short, they won't. Vici does not buy the types of ads that the new Google Chrome Browser block. Here is more information on the changes Google is making as of 2/15/18 to the Chrome Browser. The Chrome browser will [...]
Apple introduced what they are calling Intelligent Tracking Prevention for its Safari browser used on desktops and mobile. It is NOT an ad blocker. It restricts how third party cookies are used in Safari. (Third party cookies drop from the [...]
As with all types of ad blocking, this is a revenue problem for website but not an advertiser problem, since the advertiser only pays for ads that can be served. Click here for a great article that explains some of [...]
e-Marketer is putting ad blocking in 2016 at 24% for computers, 8% for mobile. It’s projected for 2017 to reach 28.5% for computers and 11% for mobile.
