With this advanced keyword targeting not only does the keyword or keyword phrase have to appear on the page but the algorithm also takes into account the content of the page. That means it looks for a cluster of your keywords to appear. This avoids the situation where if you were targeting the word “rings” for a jeweler it wouldn’t appear on a web page talking about “boxing rings” because it would look for other keywords on the page like “jewelry” and “diamond rings” for example. So there isn’t a keyword break out in reports because no ONE keyword triggers the ad.
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