For Instagram Premium, we place ads on Instagram Newsfeed, Instagram Explore, and Instagram Stories.
The Instagram Explore page appears on the same page as the search function, it presents different posts for every user from accounts they don’t yet follow based on their past likes and interests. When users engage with your posts, your content has a better chance of showing up in the Explore Page of their followers. It also has a better chance of showing up in the Explore Page of those interested in your niche area.
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