Geo Conquesting is when we target people at competitor locations and try to serve them the client’s ads
Geo Retargeting is when we target people who HAVE BEEN to a location you specify (i.e. a competitor’s location, an event, etc.) and serve them the client’s ads
Lookalike Retargeting is when we target people who are in the same areas/neighborhoods as people we have geo retargeted. In other words they are similar to the people being geo retargeted.
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