What are ad exchanges?
Ad exchanges are digital marketplaces that enable advertisers and publishers to buy and sell advertising space, through real-time auctions. They’re most often used to sell display, OTT, video and mobile ad inventory. We work with an estimated 444 Private Marketplaces (PMPs) and 1385 Ad Exchanges, through our Demand Side Platforms (DSPs) partners.
An ad exchange is just a big pool of ad impressions. Publishers tip their ad impressions into the pool hoping someone will buy them. Buyers then pick which impressions they wish to purchase using technologies like demand-side platforms (DSPs) which are software platforms that link up to the exchanges’ inventory and enable you to place the bids. Those bids are made in real time based on information such as the previous behavior of the user an ad is being served to, time of day, device type, ad position and more.
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